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Moore Insight
New Poll of Arizona Voters Sheds Light on the Budget Fight, Proposed Solutions, and Public Perceptions of Key Players
June 23, 2009

Following are results of a statewide telephone voter survey conducted by Moore Information, Inc. The survey was conducted June 17-18, 2009 among a representative sample of 500 likely voters in Arizona. The potential sampling error is plus or minus 4% at the 95% confidence level.

Arizona Budget Woes – Who is to Blame?
In the event that the legislature and governor are unable to reach a budget agreement and the state is forced to shut down portions of government, the legislature, rather than Governor Brewer, will bear the brunt of public blame. Should this scenario come to pass, 54% of the state’s voters would blame the legislature, while only 13% would blame the Governor, and 18% would blame both. The remaining 15% has no opinion. Analysis of subgroup data shows that Republicans, Democrats and Independents alike would blame the legislature rather than the Governor.

Who is to Blame for the Budget Deficit?

“As you may know, the 2010 fiscal year starts on July 1st of this year. If a budget is not approved by that date, Arizona may see portions of state government shut down until a budget fix can be reached. In this case, who do you think would be responsible for causing the shutdown?”

The Governor’s Sales Tax Proposal
The Governor’s proposal for a temporary sales tax increase to address the budget deficit finds majority support in the state today. A temporary, three-year, one percentage point increase in the state sales tax is favored 53% to 42%, with 5% undecided.

And, after voters hear additional details about the Governor’s proposal, the margin of support widens to better than two-to-one (64% favor, 30% oppose, 6% undecided). If this proposal were put to the voters for approval, we would likely see a competitive initiative campaign. Historically speaking, ballot measures generating 60% support in initial polling are likely to be competitive and have a decent chance of passage on Election Day. Today, support for the Governor’s sales tax proposal is largely a function of partisanship – the proposal finds widespread support from Democrats and Independents, but Republicans are less enthused.

The Governor’s Sales Tax Proposal (Educated Test)

“Governor Brewer has proposed a budget to fill the $4 billion budget shortfall. Brewer's plan includes nearly $1 billion in spending reductions, using more than $800 million in federal stimulus, about $750 million in financing. The final element of the plan is a temporary, one percentage point increase in the state sales tax, dedicated to education, public safety, and health care. The increase is expected to generate about $1 billion a year and would expire after 36 months. This increase in the sales tax would likely be presented to the voters for approval.
After hearing this, would you vote yes or no to support a temporary, one percentage point increase in the state sales tax, dedicated to education, public safety, and health care?”

If voters were to decide how to deal with the budget deficit, we would likely see a solution that contained both spending cuts in state government programs, along with tax increases. Indeed, fully 62% of Arizona voters would prefer an approach that includes a combination of tax increases and spending cuts, while just 10% would prefer a tax increase-only solution and 21% would like to see the budget problem solved solely through spending cuts. The remaining 7% has no opinion. Importantly, there is widespread preference for a mixed-approach of spending cuts and tax increases among Republicans, Democrats and Independents, alike.

Preferred Budget Solution: Spending Cuts And Tax Increases

“Arizona’s state budget deficit is higher, relative to the size of the State, than any other state budget in the country. The budget shortfall for 2010 is estimated to be nearly $4 billion. Over 80% of the state’s General Fund budget is spent on K through 12 education, health care for the poor, funding for our state’s universities, and paying for public safety. The other 20% of the budget is generally spent on health services, economic security and general government functions like parks and regulatory agencies. Thinking about the 2010 budget deficit, do you prefer an approach that addresses the deficit through …”


So, what about additional proposed solutions to the state’s budget woes? Our poll finds little traction on any of the eight other potential deficit reduction solutions tested in our survey. In fact, none of the eight proposals tested finds majority support from Arizona voters. The most popular concept tested, introduced by the legislature but also a component of the Governor’s plan, would “privatize state prisons raising $495 million by mortgaging prisons, including health care services, and another $100 million through concession agreements.” However, only 39% of voters find this to be an “acceptable” solution. In fact, no other proposal was deemed acceptable by more than 30% of voters, and three of the proposals generated majority opposition. These include the Democrat proposal to increase property taxes (54% unacceptable), the legislature proposal to take $90 million from the state university system through budget cuts and sweeping funds (54% unacceptable), and the Republican proposal to cut $220 million from K-12 education (74% unacceptable).

 

Budget Proposals

“Please tell me how acceptable you find each of the following as a way to help eliminate next year’s deficit, using a 5-point scale where five means very acceptable, four means somewhat acceptable, three is a neutral point, two is somewhat unacceptable, and one means not acceptable at all.”

The Future’s Not so Bright
Like the rest of the country, Arizona voters have a pessimistic outlook about the direction of things in their state – today, only 29% say things in Arizona are headed in the “right direction.” This common barometer of public mood is often a good indicator of the public’s demand for “change” – the more pessimistic the environment, the more likely voters are to be voting for change. This call for change typically spells tough times for incumbent office holders, and potential opportunity for statewide ballot initiatives that offer voters solutions. Today, Arizona Democrats are most likely to be in a bad mood, but pessimism prevails among Republicans and Independents, although to a lesser extent.

Voter Mood

“In general, would you say that the State of Arizona is heading in the right direction, or off on the wrong track?”

In terms of issues, the biggest challenges facing the state today according to the voters are the budget deficit, immigration and education. In a closed-ended question containing seven major issue concerns, the budget deficit (28%), immigration (27%) and education (22%) top the list. Of lesser concern, by comparison, are health care (10%), water issues (4%) taxes (3%) and transportation (1%). We find that the deficit tops the list among Republicans, Independents and Democrats, alike. However, Republicans and Independents are equally concerned about immigration, while for Democrats, the deficit shares the spotlight with concerns about education. Regionally, immigration is the leading issue outside of Maricopa and Pima Counties, while the deficit is the major issue for Maricopa County voters, and Pima County voters are equally concerned about education, immigration and the deficit. Among senior voters (age 65 and older), immigration trumps all other concerns.

Issue Priorities

“Which one of the following do you consider the largest challenge facing the State of Arizona today?”


Governor Brewer is More Popular than the Legislature
Governor Brewer is more popular in the state than the state legislature today, as her job approval ratio is 37% approve, 27% disapprove, 36% no opinion. At the same time, the state legislature has a net-negative approval rating, with just 27% approving of the job the legislature is doing, 42% disapproving and 31% having no opinion.

Governor and State Legislature Job Approval Ratings

“Please tell me if you approve or disapprove of the job the following individual and organization are doing. If you have no opinion or have never heard of the individual or organization, just say so.”


About Moore Information, Inc.
Moore Information is a leading national opinion research and strategic analysis firm, serving a wide spectrum of clients in politics, government, and corporate and public affairs. Founded in 1981, Moore Information has offices in Portland, Oregon and the Washington, D.C. area. We provide accurate, thorough and timely opinion research and strategic analysis to a wide spectrum of clients at the local, state and national levels. The outstanding accuracy and quality of our research has earned us a reputation as one of the leading and most respected polling firms in the nation.

For additional information about the poll, question language and additional strategic analysis of results, please contact Bob Moore or visit our website at www.moore-info.com.


To view previous Moore Insights, please go to www.moore-info.com/mooreinsights

 
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