Survey of CA Latino Voters Reveals Opportunities and Challenges for Republicans

April 17, 2013

GROW Elect and Moore Information Joint Poll Conducted in Competitive CDs

San Diego – GROW Elect, a political organization dedicated to electing Latino Republicans to office in California, and Moore Information, a prominent Republican polling firm based in Portland, Oregon, jointly released a survey today of registered Latino voters  in ten California congressional districts expected to be competitive in the 2014 mid-term elections.

Ruben Barrales, CEO of GROW Elect, summarized some of the key takeaways of the survey’s findings for Republican candidates and the Republican Party in general. “There are some surprising results and clear opportunities for Republicans in these polling numbers. But those opportunities will only be seized if Republican candidates and Republicans in general change how we engage the Latino community, which issues we focus on and how we discuss those issues.  We must earn the trust of Latino voters and demonstrate that we understand their challenges and are connected to them, and that Republicans are committed to improving their daily lives.”

Bob Moore, President of Moore Information, declared, “We found it significant that while the Republican Party is not viewed as a racist party by Latino voters, it is viewed as being out of touch with people of color and that Republicans are seen as not understanding the challenges faced by Latinos – particularly when it comes to Latinos’ economic well-being and standard of living.  In order to improve the GOP’s share of the Latino vote, Republicans will need to demonstrate and communicate that they are working on behalf of Latinos to positively impact their lives and help them meet their daily challenges. Economic and education issues are central to this, but Republicans also need to show how voters of color are affected personally by Republican efforts.”

Moore continued, “Traditional GOP issues are a priority for Latinos and personal views held by Latinos make the Republican Party a potential ally, but the Republican Party suffers from an unfavorable image and the tone and priorities conveyed by Republicans are crucial to being able to reverse the damage done in the past two presidential elections.”

Assemblyman Rocky Chavez, a member of the Assembly Republican Elections Committee, responded to the survey results by saying, “Latino voters are like every other voter in that they want to know how their elected officials are working to help them secure a better quality of life for their family and their children. Republicans need to build an on-going relationship with Latino voters and to listen to them on a regular basis about the issues Latinos believe are important and impact their lives. For example, this survey reconfirms that education, and making higher education accessible to Latino kids by making it more affordable, is exactly the kind of issue that resonates strongly in the Latino community. That’s why I’m glad that Assembly Republicans are working to freeze college tuition at public universities and colleges in California for the next several years.”

The telephone survey was conducted in California congressional districts 3, 7, 10, 16, 21, 24, 26, 31, 36, and 52 by live interviews on landlines and cell phones. Latino registered voters were offered the opportunity to answer the survey in English or Spanish.  The survey was conducted April 2-4, 2013 with a representative sample of 400 Latino voters. The potential sampling error is plus or minus 4.9% at the 95% confidence level.

To read the complete summary and presentation of our findings, click on the corresponding links.

2013 MI-GROW Elect CA CD Latino Voters-Presentation

2013 MI-GROW Elect CA CD Latino Voters-Summary


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