Ballot Measures


Successful ballot measure campaigns turn to Moore Information time and time again. Whether it’s privatizing liquor sales, establishing charter schools or fighting intrusive regulatory proposals, we have helped clients win with our solid research and strategic advice. Using telephone surveys, focus groups and online research, we identify target voters; develop and refine messaging; and monitor the political environment throughout the course of the campaign.

Case Studies

No on Ballot Measure 92 - GMO Food Labeling, Oregon, 2014

This effort to establish mandatory food labeling of genetically modified food products gained national attention. Our nightly tracking surveys enabled our client to constantly monitor the electorate and adjust their communications and resources accordingly. Ultimately, the election came down to a margin of fewer than 1,000 votes and the initiative when to a recount, with our client emerging victorious in the end.

No on Measure P – Fracking Ban, Santa Barbara County, California, 2014

This high-profile measure in California would have banned all new fracking, acidizing and cyclic steam injection wells in the county’s unincorporated regions. Moore Information conducted a comprehensive research program for the campaign including benchmark, brushfire and tracking research. The measure was defeated by an overwhelming 63-37% margin.

No on Question 1 - Bear Hunting Initiative, Maine, 2014

In 2014, Mainers voted on Question 1 which would have banned certain practices of bear hunting, including use of bait, dogs and traps. Our research was integral in helping defeat this proposal so bear populations will continue to be managed by biologists at the Maine Department of Inland Fisheries and Wildlife and maintain an important role in the state’s economy.

Yes on I-1240 - Establishing Public Charter Schools, Washington, 2012

Moore Information polled for the successful proponent campaign that paved the way for establishment of 40 new public charter schools in the state. This initiative was heavily contested, but narrowly prevailed on Election Day. Washington voters had previously defeated three similar measures.

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