Branding


Obtaining and maintaining a strategic position in the marketplace is essential to success for any entity, whether it be a Fortune 500 company, a small-scale local retailer or a candidate running for political office. Moore Information helps our clients understand the dynamics of their marketplace in order to identify and capture a distinctive position. With our customized approach, Moore Information provides you with precise direction and discerning insight that reveal opportunities to strengthen your brand

Case Studies

Benevolent Protective Order of the Elks (BPOE)

Founded nearly 150 years ago, the BPOE, more commonly known as the Elks, is one of the leading fraternal orders in the U.S., with roughly 2,100 local lodges throughout the country and over one million members. In the ‘90s and early 2000s, the Elks found their membership numbers dwindling and an aging membership struggling to keep the Elks charitable programs and services alive. The organization undertook a major rebranding campaign to explore its image among its own members, as well as potential members and the local communities in which they serve. Moore Information conducted focus groups, as well as membership surveys and community research, to help the BPOE reshape its vision and develop a strong public communications effort to boost membership and re-ignite the spirit of this very important pillar of American society.

Port Blakely Companies

This family-owned company dates back over 150 years, when it began as Port Blakely Mill Company on Bainbridge Island. The company has grown to incorporate four distinct businesses: Port Blakely Tree Farms, L.P.; Port Blakely Communities; Blakely Pacific, Ltd.; and Pacific Lumber & Shipping, LLC. With business interests ranging from residential real estate development to timber harvest, Port Blakely Companies’ challenge was to tie these distinct businesses together under one umbrella. With the help of Moore Information’s customized research program, Port Blakely has solidified its brand position as a family-owned, value-based company built on more than a century of stewardship.

University of Washington Foster School of Business

Moore Information was commissioned to conduct a four-phase research program using both online and telephone interviews to assist in initial development of a branding campaign for the University of Washington’s Foster School of Business.  Interviews were conducted among a variety of audiences, including: business leaders, deans/MBA directors, Foster School of Business applicants, non-attendees and alumni.  The Foster School had recently undergone a name change and was working to position itself as one of the leading business schools in the nation.  Already known and highly regarded in the Northwestern U.S., the Foster School of Business wished to raise its profile in the rest of the country and used our research to reach toward that goal.

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