Case Studies


  • Washington Forest Protection Association - Turning the Tide of Public Opinion

    One of our greatest success stories is that of the WFPA. Twenty years ago, the forest products industry’s image was suffering, due in large part to a wide information gap between public perception and reality. Read More

  • Drive Less. Save More. – Social Marketing Campaign

    In 2005, a consortium of state and local government agencies, including ODOT, TriMet and Metro, as well as private businesses, was formed, with the goal of changing the driving behavior of Oregon motorists, specifically, to promote smart driving strategies. Read More

  • Arizona Governor's Race 2010

    In January 2010, Arizona’s incumbent Governor Jan Brewer had a tough row to hoe. Her first obstacle would be to get through a tough competitive primary election, in which early polling showed her trailing two GOP challengers and several potential Democrats. Read More