Corporate Image/Reputation Management

Opinion research is an invaluable tool in monitoring and influencing public perceptions. Our research will help you identify and measure potential problems, explore solutions and develop the messaging strategies to resolve them. Ask any successful company and they will testify that the ability to identify changes in the business environment and navigate challenges is what determines whether a company makes it or doesn’t.

Case Studies

Ash Grove Cement Company

Ash Grove is one of the largest cement manufacturing companies in the country, operating cement plants in eight states. Since 2011, Moore Information has been working with Ash Grove to administer ongoing public opinion research in communities where the company operates, allowing Ash Grove to keep abreast of its reputation among local stakeholders and to identify issues affecting their business and the community.


Since 2005, Moore Information has been providing corporate image survey research for Intel. We have conducted surveys in Oregon and Arizona to measure public perceptions of the company, their local operations and impact on the community. These surveys help Intel stay informed of their image in the communities where they operate by tracking public perceptions and gathering data on key issues affecting their business.

North Dakota Petroleum Council

As the voice of North Dakota’s thriving oil and gas industry, the North Dakota Petroleum Council (NDPC) has been very successful in their legislative and regulatory efforts on issues affecting the business climate for the oil and gas industry in the state. NDPC’s “Oil Can!” program has been instrumental in that success. “Oil Can!”’s primary objectives are to open the lines of communication and improve understanding between the petroleum industry of North Dakota and key stakeholder groups. Moore Information’s research in the state’s oil producing counties was a key component in this public outreach effort. In this research, we explored public opinion about the industry, its economic benefit and identified residents’ concerns, needs and priorities on behalf of the NDPC and its “Oil Can!” community outreach and education program.

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