Bob Moore, Principal


In 1981, Bob Moore founded Moore Information, Inc., a full service public opinion research firm with offices in Portland, Oregon and the Washington, D.C. area. Since then, Moore’s research has helped hundreds of clients win campaigns, sell ideas and develop communications strategies. The company’s client list includes organizations in every industry throughout the nation, from Fortune 500 companies and national political campaigns to non-profit organizations and local hospitals. Over three decades, Moore has grown his company into one of the leading – and most respected – national opinion research firms.

Before founding MI, Moore was the Executive Director of the National Republican Senatorial Committee (1977-1980), where he led the successful Republican effort to capture control of the U.S. Senate for the first time in 26 years. The success stemmed in part from Moore’s design, direction and interpretation of a $1,000,000 annual survey research budget in 39 states.

Active in the community, Moore has served as President of the Oregon State University Alumni Association and Chair of the Portland Metro Area Salvation Army Advisory Board.

Moore speaks frequently on public opinion topics of interest to political, government and business organizations, and has authored numerous articles on public opinion for local and national publications. Moore is a graduate of Oregon State University. He and his wife Becky have three adult children.


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