Kelly Middendorff, Vice President of Project Management


Kelly Middendorff oversees the development and completion of all quantitative and qualitative research projects, and personally manages survey and focus group research for many Moore Information clients.

With nearly two decades of experience in research design, analysis and interpretation, Middendorff provides valuable insight to her clients, including the Trust for Public Lands, the University of Washington, the National Pork Board and the “Drive Less. Save More.” social marketing campaign. By directing successful projects, Middendorff enables her clients to make critical decisions about marketing, advertising and communications programs. She has also played key roles in the management of research for numerous ballot measure and candidate campaigns.

Middendorff is a professionally trained focus group moderator, and works closely with Bob Moore to design, moderate and analyze focus group projects for MI clients. She also regularly presents research findings to the public and the media on behalf of her clients and speaks to local and international groups on research trends and methods.

Middendorff is a graduate of Oregon State University, with a degree in Business Administration/Marketing.


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